ADC MARKETING CHECKLIST
(Refined. Clean. Usable. No fluff. Just execution.)
Run Daily / Weekly / Monthly + use as a “Basics Audit”.
4) THE 10 Ps – PATIENT CONVERSATION SYSTEM
P1 Problem – “Would it help if I showed what might happen if untreated?”
P2 Product – “Would you like options explained or already researched?”
P3 Pain – “Would it help to know how we manage comfort here?”
P4 Priority – “What feels most important to fix first?”
P5 Process – “Shall I break this into simple steps?”
P6 Power – “Would you like a summary to discuss with family?”
P7 Price – “If cost wasn’t a factor, would this feel right?”
P8 Period – “Would you like to start now or review later?”
P9 Prize – “What would success look like for you?”
P10 Positioning – “Would you like to know how we’ll do this differently?”
Soft Close Questions
“Shall we book the first visit while you’re here?”
“Monday or Wednesday works better?”
“Front teeth or back teeth first?”
FINAL TRUTH
You are not lacking ideas.
You now have a complete, ethical, premium marketing operating system.
Next logical step (if you want):
- Convert this into a printable Daily / Weekly / Monthly tick-sheet, or
- Turn this into a team SOP + onboarding handbook.
Say the word.